Ethics, Rights & Disclosure

Likeness, copyright, platform labels and deepfake law.

Video tutorialTrack course · Youri van Hofwegen

AI Video Creation — Beginner to Advanced

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1. 00:00Ethics, Rights & Disclosure. Likeness, copyright, platform labels and deepfake law.
2. 00:05Generative video sits on top of real people's faces, voices and work.
3. 00:10Getting this wrong ends channels and invites lawsuits — the rules are simple enough to just follow.
4. 00:17Never generate a real person's likeness or voice without written permission.
5. 00:22Label AI-generated or significantly altered realistic content — most major platforms require it.
6. 00:27Check the licence of every model and asset for commercial use rights.
7. 00:32Avoid trademarked logos, characters and brand elements in generated frames.
8. 00:37Keep a provenance record: prompts, models, dates and source assets per project.
9. 00:42Note: Satire and parody defences vary wildly by country. Synthetic media of real individuals is regulated in many jurisdictions — assume it is not allowed unless you have consent.

Generative video sits on top of real people's faces, voices and work. Getting this wrong ends channels and invites lawsuits — the rules are simple enough to just follow.

• Never generate a real person's likeness or voice without written permission.
• Label AI-generated or significantly altered realistic content — most major platforms require it.
• Check the licence of every model and asset for commercial use rights.
• Avoid trademarked logos, characters and brand elements in generated frames.
• Keep a provenance record: prompts, models, dates and source assets per project.