Capstone: Full Brand Identity

Design and document a complete identity system for a fictional brand.

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1. 00:00Capstone: Full Brand Identity. Design and document a complete identity system for a fictional brand.
2. 00:06Build one complete brand identity from strategy to guidelines.
3. 00:11This single project demonstrates every skill in the track.
4. 00:161. Write a one-page strategy: audience, positioning, three personality adjectives.
5. 00:212. Build a moodboard and a rejected-direction board.
6. 00:263. Design the mark set: primary, horizontal, stacked, monogram, favicon.
7. 00:314. Define the palette with hex, RGB and CMYK plus semantic roles.
8. 00:365. Define the type system with a scale and usage rules.
9. 00:416. Apply to six touchpoints: business card, poster, social template, packaging, website hero, merch.
10. 00:467. Produce a guidelines PDF: clear space, minimum size, misuse, imagery direction.
11. 00:518. Export a production-ready asset pack (SVG, PNG, PDF/X) with clear file naming.
12. 00:56Reference table: Grading criterion, Weight.
13. 01:01Note: Present the guidelines document as the deliverable, not the logo. That is the difference between a designer and a brand designer.

Build one complete brand identity from strategy to guidelines. This single project demonstrates every skill in the track.

• 1. Write a one-page strategy: audience, positioning, three personality adjectives.
• 2. Build a moodboard and a rejected-direction board.
• 3. Design the mark set: primary, horizontal, stacked, monogram, favicon.
• 4. Define the palette with hex, RGB and CMYK plus semantic roles.
• 5. Define the type system with a scale and usage rules.
• 6. Apply to six touchpoints: business card, poster, social template, packaging, website hero, merch.
• 7. Produce a guidelines PDF: clear space, minimum size, misuse, imagery direction.
• 8. Export a production-ready asset pack (SVG, PNG, PDF/X) with clear file naming.