Critique, Process & Portfolio

Getting better fast, and packaging the work so it gets you hired.

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1. 00:00Critique, Process & Portfolio. Getting better fast, and packaging the work so it gets you hired.
2. 00:06Design skill compounds through critique and repetition.
3. 00:11A portfolio is not a gallery of pretty pictures — it is a set of arguments that you can solve problems.
4. 00:19Critique language: describe what you see, then its effect, then a suggestion. Never 'I don't like it'.
5. 00:26Self-critique checklist: hierarchy, alignment, contrast, spacing rhythm, type count, colour count.
6. 00:31Case study structure: problem → constraints → process → decisions → outcome → metrics.
7. 00:36Six deep case studies beat sixty dribbble shots.
8. 00:41Show iterations and rejected directions — process is what clients buy.
9. 00:46Always mock work in realistic context: signage, device screens, packaging, print.
10. 00:51Reference table: Portfolio piece, What it proves.
11. 00:56Note: Every case study should answer one question in its first line: what problem did this design solve?

Design skill compounds through critique and repetition. A portfolio is not a gallery of pretty pictures — it is a set of arguments that you can solve problems.

• Critique language: describe what you see, then its effect, then a suggestion. Never 'I don't like it'.
• Self-critique checklist: hierarchy, alignment, contrast, spacing rhythm, type count, colour count.
• Case study structure: problem → constraints → process → decisions → outcome → metrics.
• Six deep case studies beat sixty dribbble shots.
• Show iterations and rejected directions — process is what clients buy.
• Always mock work in realistic context: signage, device screens, packaging, print.