Tools, Formats & File Types

Raster vs vector, resolution, colour modes and what to export when.

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1. 00:00Tools, Formats & File Types. Raster vs vector, resolution, colour modes and what to export when.
2. 00:06Choosing the wrong format is the most common professional mistake: a logo saved as a JPG, a print file exported in RGB, a photo shipped as a 12 MB PNG.
3. 00:18Reference table: Format, Type, Use for, Avoid for.
4. 00:23Vector scales infinitely — always build logos and icons as vector.
5. 00:28Raster is pixels — 72-150 PPI for screen, 300 PPI for print.
6. 00:33Colour mode: RGB for screens, CMYK for print, spot/Pantone for exact brand colour.
7. 00:38Always keep a layered master file; exports are disposable.
8. 00:43Name files predictably: brand_logo_primary_dark_v3.svg.
9. 00:48Note: You cannot recover vector data from a raster export. If you only have a PNG of your logo, you effectively do not have a logo.

Choosing the wrong format is the most common professional mistake: a logo saved as a JPG, a print file exported in RGB, a photo shipped as a 12 MB PNG.

• Vector scales infinitely — always build logos and icons as vector.
• Raster is pixels — 72-150 PPI for screen, 300 PPI for print.
• Colour mode: RGB for screens, CMYK for print, spot/Pantone for exact brand colour.
• Always keep a layered master file; exports are disposable.
• Name files predictably: brand_logo_primary_dark_v3.svg.