Graphics DesignGraphics Design · Lesson 02

Layout & Composition

Grids, balance, focal points and the rules that make a page feel designed.

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Composition decides what the viewer sees first, second and third. If everything shouts, nothing is heard — a strong layout has exactly one hero element.

  • Grid: 12 columns for web, 3-6 for print. Every element snaps to it.
  • Rule of thirds: place the focal point on an intersection, not dead centre — unless symmetry is the statement.
  • Visual hierarchy: hero → supporting → detail. Test by squinting.
  • Balance: symmetric feels formal and stable; asymmetric feels modern and dynamic.
  • Negative space: the most underused premium signal in design.
A simple 12-column gridcss
.layout {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 24px;
  max-width: 1200px;
  margin-inline: auto;
}
.hero  { grid-column: 1 / 8; }
.aside { grid-column: 9 / 13; }
See hierarchy at work

The squint test: blur your eyes at the design. Whatever you still see is your hierarchy. If it's nothing, increase contrast and scale.

Knowledge check

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How many hero elements should a layout have?

Asymmetric balance tends to feel...