Logo Design Process

From brief to grid-constructed final mark.

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Graphic Design Full Course for Beginners

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1. 00:00Logo Design Process. From brief to grid-constructed final mark.
2. 00:05A great logo is simple, memorable, appropriate, versatile and timeless.
3. 00:10Test it at 16px and in one colour — if it survives, it works.
4. 00:15Reference table: Type, Example style, Best when.
5. 00:201. Brief and research — competitors, sector conventions, what to avoid.
6. 00:252. Sketch 50+ thumbnails on paper. Quantity kills preciousness.
7. 00:303. Digitise 3-5 in vector on a construction grid with circles and guides.
8. 00:354. Refine curves, optical alignment and spacing — optical beats mathematical.
9. 00:405. Test: 16px favicon, one colour, inverted, on a photo, embroidered.
10. 00:456. Present in context (signage, app icon, merch), never on a blank white slide.
11. 00:50Note: Optical correction matters: circles must be drawn slightly larger than squares to look the same size, and centred text usually needs to sit a hair above true centre.

A great logo is simple, memorable, appropriate, versatile and timeless. Test it at 16px and in one colour — if it survives, it works.

• 1. Brief and research — competitors, sector conventions, what to avoid.
• 2. Sketch 50+ thumbnails on paper. Quantity kills preciousness.
• 3. Digitise 3-5 in vector on a construction grid with circles and guides.
• 4. Refine curves, optical alignment and spacing — optical beats mathematical.
• 5. Test: 16px favicon, one colour, inverted, on a photo, embroidered.
• 6. Present in context (signage, app icon, merch), never on a blank white slide.