Design Foundations

What design actually is, and the elements every composition is built from.

Video tutorialTrack course · Envato Tuts+

Graphic Design Full Course for Beginners

Speed

0.75x1x1.25x1.5x2x

Skip intro Next lesson

Watch 00:00 · 2 checkpoints Watch on YouTube More on this topic

Transcript & captions .txt

10/10

1. 00:00Design Foundations. What design actually is, and the elements every composition is built from.
2. 00:05Graphic design is visual problem solving.
3. 00:10Every piece has a job: sell, inform, identify or persuade.
4. 00:15Aesthetics serve the job — they are never the job itself.
5. 00:20Reference table: Element, Meaning, Used for.
6. 00:25Contrast — make different things obviously different.
7. 00:30Repetition — repeat visual traits to create unity.
8. 00:35Alignment — nothing should be placed arbitrarily.
9. 00:40Proximity — group related items; separate unrelated ones.
10. 00:45Note: Those four principles (C.R.A.P.) fix roughly 80% of amateur layouts before any styling is applied.

Graphic design is visual problem solving. Every piece has a job: sell, inform, identify or persuade. Aesthetics serve the job — they are never the job itself.

• Contrast — make different things obviously different.
• Repetition — repeat visual traits to create unity.
• Alignment — nothing should be placed arbitrarily.
• Proximity — group related items; separate unrelated ones.